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Onitsuka Tiger to sparkle with crystals
Kobe, Japan - ASICS Corporation's Japanese heritage and sports fashion brand Onitsuka Tiger has introduced a collection / Onitsuka Tiger 2009 Shoes / of luxury apparel made with CRYSTALLIZED(TM) - Swarovski Elements, a new product brand of the world's leading producer of cut crystal.Now available in Onitsuka Tiger stores as well as selected department stores and boutiques across the country, this special spring-summer 2008 collection includes women's skirts, men's and women's track tops, T-shirts, wristbands, and caps.
The highlight of the collection is the men's track top showing on its back the famous tiger motif shaped by 2,300 crystal stones in four colors. It's priced at 102,900 yen.
Elaborated in Japan by using heat pressure to apply the crystals, all the items bear the special "Made with CRYSTALLIZED(TM) - Swarovski Elements" tag. The simple black and white color theme of the line especially accentuates the precision-cut crystals transforming each piece into a truly exclusive and luxurious sports wear item.
A famous name within the fashion and jewelry industry, Swarovski has collaborated with various designers and brands. The relationship with Onitsuka Tiger started in 2004 when Onitsuka Tiger made a track top for a Swarovski fashion show. Since then the two brands have teamed up for several projects.
About Onitsuka Tiger
In 1949, Kihachiro Onitsuka established Onitsuka Co. Ltd., the forerunner of ASICS. An idealist, he wanted the youth to get healthy through sports. Regular consultation with sportsmen and their coaches helped him to make the best sports shoes in Japan. Since then the shoes have played a part in most major Marathons and Olympic games. The legend continues today. Based on the original sports shoes, Onitsuka Tiger combines its unique Japanese heritage with contemporary design. Decades of experience have been fused with Japanese tradition to create a collection of shoes, apparel and accessories that reflect the spirit of Onitsuka Tiger.
About Swarovski
Over a hundred years ago, in 1895, Daniel Swarovski I, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewelry stones. From these beginnings, which revolutionized the fashion world, Swarovski has grown to be the world's leading producer of precision-cut crystal, for fashion, jewelry and more recently lighting, architecture and interiors. Today, the company, still based in Wattens, family-owned and run by fourth and fifth generation family members, has a global reach, with some 20,000 employees, a presence in over 120 countries and a turnover in 2006 of 2.33 billion Euros.
[Onitsuka Tiger 2009 Shoes]
CRYSTALLIZED(TM) - Swarovski Elements is the new brand for the innovative and inspirational elements, in their huge variety of shapes, sizes and forms, colors, textures and finishes, that bring radiance, emotion and desire to every product, object and accessory they adorn. CRYSTALLIZED(TM) - Swarovski Elements, has become an essential ingredient of international design in all creative fields.
Pricelist
| Men's track top | 102,900 yen |
| Men's T-shirt | 47,250 yen |
| Women's track top | 68,250 yen |
| Women's T-shirt | 39,900 yen |
| Skirt | 39,900 yen |
| Wristband | 7,140 yen |
| Cap | 8,925 yen |
Stores selling the collection
| Onitsuka Tiger Sapporo | Tel 011-222-9200 |
| Onitsuka Tiger Sendai | Tel 022-263-7717 |
| Onitsuka Tiger Tokyo (Daikanyama) | Tel 03-5489-1711 |
| Onitsuka Tiger Roppongi Hills | Tel 03-5772-2660 |
| Onitsuka Tiger Shibuya Parco | Tel 03-3477-0881 |
| Onitsuka Tiger Shizuoka Parco | Tel 054-903-8813 |
| Onitsuka Tiger Kyoto | Tel 075-211-8881 |
| Onitsuka Tiger Osaka | Tel 06-6245-3336 |
| Onitsuka Tiger Namba Parks | Tel 06-6644-4011 |
| Onitsuka Tiger Kobe | Tel 078-333-0577 |
| Onitsuka Tiger Fukuoka | Tel 092-282-1221 |
| Hankyu Department Store Onitsuka Tiger shop | Tel 06-6361-1381 |
[ Onitsuka Tiger 2009 Shoes]
| PR contact: | Tadashi Fukunari |
| Phone: | +81-78-303-2255 Fax: +81-78-303-2247 |
| Email: | fukunari-ta@asics.co.jp |
| Web: | http://www.asics.com/ |
| Address: | ASICS Corporation |
| 1-1 Minatojima-Nakamachi 7-chome, Chuo-ku, Kobe 650-8555 Japan |
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