proenza schouler GLAMOROUS | |||||
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| First-Class Fashion Not every fashion label enjoys immediate success, but then again, not every fashion label is like Proenza Schouler. Founders Lazaro Hernandez and Jack McCollough met in class at Parsons School of Design and joined forces on their senior thesis project in 1999. They coined their collection Proenza Schouler, after their mothers' maiden names, and by the time they left school, they were well on their way to the forefront of fashion. Formally founding Proenza Schouler in 2002, Hernandez and McCollough quickly built a reputation for an edgy, youthful twist on upscale style. Clean lines pave the way for skillful detailing, which marks every Proenza Schouler creation. Both playful and sophisticated, Proenza Schouler embodies hip, high-class style for the modern age. And fashion's elites have taken notice. With a cult following and sterling reputation, Hernandez and McCollough received the Council of Fashion Designers of America's coveted Perry Ellis Award for new talent in 2003. From ready-to-wear to handbags to sunglasses, Proenza Schouler is truly first-class fashion. This event is scheduled to start on Thursday, January 15 at 11am for 1st Row members, noon for 2nd Row members. This event will run for 36 hours. ideeli prices for this event start at $60 |
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